Integrity, Dedication, Commitment:
Castle Hospitality, Ltd. (“Castle”) is a full service hotel management company incorporated in 1995 to manage hotels in the state of Texas. With more than two decades of managing our own collection of hotels, we have a thorough understanding of the key ingredients it requires to deliver desired results to our guests, business partners, business community and our associates.
From Castle’s inception over twenty years ago, several of our individual properties have been recognized by Marriott International and Hilton Worldwide for many achievements including, but not limited to, the Marriott Courtyard Hotel of the Year, Fairfield Inn & Suites Hotel of the Year and several other notable performance awards for overall revenue growth and guest service top performance rankings. Castle has also been recognized by Marriott International with the Horizons Award for reaching strong performance thresholds for our managed group of Marriott hotels.
The fundamentals we gauge our success by are based on tireless effort, honor and accountability within our operations. We believe these are principles that lead to success for our company. Whether for our guests, business partners or associates, you can expect our dedication to excellence through courtesy and respect in everything we do.
We use tried and tested programs and systems designed to best equip our hotel managers with the necessary tools to perform their jobs effectively. We have multiple years of direct hotel management experience, and we are focused on hiring, developing and promoting individuals who have demonstrated a commitment to successful overall hotel operations.
We operate our hotels from the owner’s perspective, by empowering our managers and associates to properly and efficiently care for our valued guests with a focus on high levels of service and product quality standards to ensure a high percentage of guests will intend to return.
Sales and Marketing:
In today’s highly competitive and fast paced environment we consistently employ aggressive sales strategies. Our Sales staffs are highly motivated and engaged individuals who are experienced and trained to use the latest tools to evaluate and implement proven revenue generating practices to ensure the hotels maximize their potential in their respective markets.
All CHC hotels are leaders in driving average daily rates and occupancy in their respective markets. Not only do we analyze market data carefully, but we also maintain strong relationships with our top accounts to ensure future success.
Technology and Information:
Castle consistently looks to stay informed and on top of all the current technology trends by utilizing the tools provided by our brand partners ensuring we take advantage of best practices to maximize our efforts. Being on the forefront of high speed internet availability for our guest helps us maintain a competitive advantage in our markets.
Our management team also focuses heavily on using the most popular Internet hotel booking sites to maximize the hotels exposure on-line. Additionally, we work hand in hand with our brand partners to integrate through all the most popular social media networks.
Human Resources (HR) and Risk Management:
Castle administers all HR and risk management practices internally. We are responsible for recruiting, training, retention, benefit administration, labor controls and legal compliance.
We have an extensive plan for risk management to help control loss and assist our management staff in administering risk awareness programs. Through internal and external sources we are able to minimize the potential for loss by implementing safety audits and targeted training practices.
Castle understands the importance of operating efficient and organized hotels to increase the hotels bottom line revenue. Our experienced and certified accounting and support staff along with a sophisticated accounting system allows for transparent, real time operations with state of the art reporting and comprehensive financial statements. The system merges with the dedicated brand operating system and provides accurate analytics and immediate statistical data.
Castle is a proven industry leader with many years of combined experience in providing strong revenue and profit with consistent increases and return on investment for its owners and business partners. We own and operate profitable full and select service branded hotels and are poised to continue future development.
Thanks to Castle’s dynamic and flexible organizational structure, combined with an experienced team of hospitality professionals, we take a strategic approach in managing each individual hotel to achieve its maximum performance level.
A sampling of awards won by Castle Hospitality managed hotels include the following:
• The Marriott 2014 Horizons Award
• Embassy Suites Laredo Texas
2006 Customer Really Matters Highest Overall Service
2007 Texas Travel Industry (#1 Breakfast in South Texas)
2013 Top 10% Total Quality Score
2014 Trip Advisor Certificate of Excellence
2006-2014 Scored 15 Consecutive Outstanding Quality Assurance Inspections
• Fairfield Inn & Suites Laredo, TX
2003 Best Opening Hotel
2006 Platinum Award Overall Service
2008 Diamond Award Overall Service 7th of 540 Hotels
2008 Marriott’s Top Operations QA – 1st of 540 Hotels
• Homewood Suites McAllen, TX
2010 Pride Award Top 10% of Brand
2010 Most Improved Extended Stay %
2011 Highest Extended Stay %
2013&2014 Trip Advisor Certificate of Excellence
Brand Award from JD Powers for Best Extended Stay Brand 5 of the last 6 years 2008-2014
• Springhill Suites McAllen, TX
2010 Gold Award for Overall Satisfaction
2011 Club 120 Award for Maintaining over 120% STAR Index All Year
2012 Platinum Award for Overall Service and Club 120
2013 Expedia Insiders Choice
2013&2014 Trip Advisor Certificate of Excellence